Screenshot from an Uncrowd infographic showing

A series of shopper illustrations for retail startup Uncrowd

I was commissioned by Richard at Uncrowd to draw a set of shopper illustrations for a series of long infographic posts. These show different types of customers for Amazon and Tesco and where they experience friction when they shop there. They were drawn without heads so that they could have different people stuffed on them.

See the full infographics online: Amazon / Tesco

Read more about Uncrowd at

Single person shopper illustration

Family illustration for Uncrowd retail infographic

Working parent illustration for Uncrowd

Current gamer holding a Nintendo Switch illustration

Granny holding a game illustration for Uncrowd

Returning gamer illustration

Updated: - written by Ed Clews

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